Island Surfboard Rentals, Maui

PROJECT DETAILS →

Our aim was to create multiple videos to run as ads on Instagram that would increase paddle board rentals. This client wanted to create awareness that they do paddle board rentals as well as surfboard rentals. The name "Island Surfboard Rentals" confuses some customers into thinking that they only do surfboard rentals.

Organic Video Style: This video is supposed to be more organic UGC and come across more as a vlog rather than an advertisement.

Paid Ad Style: This video's goal was to highlight all the features of this experience and explain how it works.

Paid Ad Style: This video is supposed to be visually engaging and quicker than the other two videos.