ESW Beauty Sheet Mask

PROJECT DETAILS →

ESW Beauty is a cruelty free and 100% vegan brand. These videos featuring their "Pineapple Bliss" sheet mask were intended to show the process, and all the benefits of the sheet mask.

Organic Video Style (First Impression): This video is supposed to be more organic and come across more as a vlog/ personal experience, highlighting why I wanted to support this brand.

Paid Ad Video Style: This video is supposed to be more relatable and a little more on the persuasive/ad side. Targeted audience would be ages 18-25 based on the slang used and video length.

Organic Video Style (Lifestyle): This video is supposed to show the whole process and go into more detail. Using "dull skin" in the winter months as a viewers pain point.